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Deep Dive

Deep Dive

Mi3's top tech stories of 2022: CX plans and pain, last click attribution returns, regulators v Google on secret fleecing; Privacy overhaul taking shape, physical retail rise crimps ecom and Silicon Valley’s marketing alt peaks – growth hacking

By Paul McIntyre - Executive Editor

7 December 2022

By Paul McIntyre - Executive Editor

7 December 2022

News

News

Concrete Playground becomes online travel agent, launches Concrete Playground Trips, sees travel ad revenue, demand soar – eyes purchase data trove, plus search and social acquisition budgets

By Brendan Coyne - Editor

19 September 2022 3 min read

By Brendan Coyne - Editor

19 September 2022 3 min read

News

News

‘A billion dollars in the room’: Indy publishers bid to get media buyers to walk the talk on audience diversity, head-off Facebook, Google headwinds with collective upfront

By Brendan Coyne - Editor

15 August 2022 2 min read

By Brendan Coyne - Editor

15 August 2022 2 min read

News

News

‘GroupM forests’: Big advertisers clocking their role in net zero ad campaigns as GroupM launches project Alpha to decarbonise Australian media; planting forests the start but not an endgame

By Paul McIntyre - Editor

25 July 2022 5 min read

By Paul McIntyre - Editor

25 July 2022 5 min read

News Plus

News Plus

'Most subscribers not consuming any content at all': Media audiences are marketing science – mostly light, disloyal, category users as brands creating content take note

By Paul McIntyre & Brendan Coyne

14 June 2022 4 min read

By Paul McIntyre & Brendan Coyne -

14 June 2022 4 min read

Deep Dive

Deep Dive

Unreasonably veracious: Can Australia’s richest man, Andrew Forrest, save indie media’s contextually diverse audiences frozen out by Facebook and Google?

By Paul McIntyre - Executive Editor

11 April 2022 9 min read

By Paul McIntyre - Executive Editor

11 April 2022 9 min read

News Plus

News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

News Plus

News Plus

‘Everyone’s injured; we were too internally focused’: Nielsen Media boss Monique Perry accepts industry heat, outlines measurement future

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

News Analysis

News Analysis

Nielsen faces heat on IAB digital measurement contract after Facebook kills alliance; publishers revolt

By Josh McDonnell and Paul McIntyre

13 April 2021 3 min read

By Josh McDonnell and Paul McIntyre -

13 April 2021 3 min read

News Plus

News Plus

GroupM taps PwC for sweeping overhaul in business transformation programme

By Josh McDonnell - Senior Writer

1 February 2021 2 min read

By Josh McDonnell - Senior Writer

1 February 2021 2 min read